Scale Social Proof. Turn creators into your best channel.
Wayward is an AI-powered partnership marketing platform that helps brands and creators discover collaborations, launch campaigns, and scale trusted recommendations through performance advertising
Trusted by the worlds top creators & brands
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Partnerships Drive Trust. But They’re Difficult to Scale.
While the highest converting channel, partnership marketing represents only a small fraction of brand advertising efforts today because there hasn’t been the infrastructure to scale it, until now...
Wayward brings the entire partnership lifecycle into one platform.
From partnership discovery to performance.
AI Matching
Discover The
Right Partners
Smart matchmaking surfaces your brand to publishers and influencers who already create content your customers trust. No cold outreach, no guesswork.
AI Partner Ops
Manage collaborations effectively
Set custom incentives, activate campaigns across Amazon and Walmart, and manage every partner relationship from a single dashboard.
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AI Creative
Amplify high-performing content
Turn winning creator assets into paid campaigns and generate multiple ad variations with AI. target the right audiences using Wayward’s proprietary Wayward Boost Intelligence engine.
AI Insights
Track real performance
See revenue, attribution, and content performance in real time. Know exactly what is working and where to double down.
Connect with partners. Boost the best content.
Discover partners, launch campaigns, amplify top content, and track performance in one place.
Wayward Connect
The marketplace for partnership discovery & execution
- Discover partners
- Manage collaborations
- Launch partnership campaigns across Amazon, Walmart and DTC
- Track partnerships in one place
Wayward Boost
Patent Pending
Social Proof at scale - turn creator recommendations into scalable performance ad campaigns
- Easily find high-performing organic content to boost
- Launch campaigns across Meta, Google & TikTok
- Drive traffic to retailers, DTC, or editorial content
- Track attribution and performance
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2B+
Tracked GMV through all retailers
12B+
impressions
60M+
Products sold