We believe creators belong at the center of the product purchasing journey.

As the visionary behind Wayward, Michael has a track record of founding successful companies, including Efinancial and Assurance. His leadership led to the stealthy bootstrapping of Assurance to a $2.35B acquisition in less than 4 years. Michael is committed to innovation that enhances products and eliminates waste.

David leads our team of data scientists who are leveraging data in new ways to provide better experiences for consumers and entrepreneurs. Prior to Wayward, David lead a team of data scientists at Zillow responsible for modernizing Zestimate, deep-learning and personalization.

Ali's team is responsible for building strategic partnerships with brands and creators, as well as implementing key initiatives across Artica. Prior to Wayward, Ali was VP of Investment Banking at FT Partners where she executed M&A transactions worth $30B+. She also spent several years at GE Capital.

Kristen (or KG) plays a critical role in managing and communicating company priorities. With previous experience as Chief of Staff at T-Mobile, she brings expertise in leading business planning, employee communications, and executive support for large business units.

Ben is currently spearheading the redesign of the consumer product discovery process. Prior to joining the Wayward team, Ben gained extensive experience in the industry, having worked at Zillow in product, with a focus on developing solutions for home valuation for sellers and homeowners.

Marcus is laser-focused on reimagining the consumer and brand experiences across the entire purchase journey, from product development to launch. Prior to joining Wayward, Marcus worked as a program manager on the Azure UX team, where he was instrumental in driving improvements to the Azure Portal.

Etan leads design at Wayward. Prior he was the founding designer leading product design and marketing design at Assurance (acquired for $2.35B). He’s designed digital products across domains including: e-commerce, publishing, SaaS, ad-tech, finance, and marketplaces for startups to Fortune 500 companies.

Jake leads the Brand Growth team, focused on cultivating Wayward’s strategic partnerships with Brands and enhancing the product to better serve their needs. Prior to joining Wayward, Jake played a pivotal role in driving demand growth for prominent global marketplaces across various sectors, including impact.com, Assurance IQ, and Rover.com.

Jakub heads up Creator Growth, artfully scaling creators & accelerating brand partnerships. He comes from hyper-growth stages at Rover.com, Assurance IQ, and impact.com, where he accrued his ‘10,000 growth hours’, affirming him as a force in the marketplace industry.