How Happy Curves Drove Sustained Affiliate Growth with Wayward

Building Momentum: 72 article placements, $46K in incremental sales, and a 6x Prime Day surge.

Results

72 articles published featuring Happy Curves and Happy Nuts products
$46k+ in incremental affiliate-driven sales
6x sales increase during Prime Day promotions
29 products featured across content
$1,500 avgerage incremental sales per product
$21,500 in incremental sales for the top-selling product

"During Prime Day, we saw the greatest lift for our Smoothie Bikini Trimmers, which was incredibly helpful ahead of our August launch."
– Amy Haas, Influencer and Affiliate Marketing Manager

Background

Happy Curves and Happy Nuts are fast-growing personal care brands known for their odor control, sweat protection, and grooming products. With strong brand visibility on TikTok and Amazon, they were looking for new ways to deepen their off-Amazon traffic strategy.

Challenge

Despite existing success, the brands wanted to drive sustained affiliate growth — not just one-off wins — and maximize major retail events like Prime Day while fueling new product launches.

Solution

Happy Curves partnered with Wayward to build consistent momentum through dozens of premium publisher placements. Over seven months, 72 articles drove $46K+ in incremental sales. During Prime Day, the brand saw a 6x surge in sales, with standout success launching their new Smoothie Bikini Trimmer color line. Waywards' no-flat-fee, performance-based model made it a low-risk, high-reward growth channel.