How MIKO Tripled Their Prime Day Affiliate Sales

Capitalizing on Prime Day: How MIKO drove $50K+ in sales, sold out a hero product, and unlocked lasting rank gains through Wayward.

Results

130+ unique article placements within days
$50k+ in tracked Prime Day sales
200% year-over-year affiliate sales growth
15-20% sustained daily sales lift post-Prime day
Sold out of #1 foot massager during event

“At least a quarter of our Prime Day sales came from affiliate. Our foot massager sold out — I don't think that would have happened without Wayward.”
- Michael Feldman, Marketing Director

Background

MIKO is a top Amazon seller in the foot massager and air purifier categories. They have extensive experience with D2C affiliate programs and Amazon Attribution, and have historically used off-Amazon traffic to fuel incremental sales and ranking.

Challenge

MIKO wanted to maximize Prime Day performance but faced a tight timeline — they needed an immediate, high-impact way to scale affiliate placements without months of ramp-up.

Solution

Just days before Prime Day, MIKO partnered with Content Connections. The platform secured 130+ placements backed by paid media, tracked transparent performance metrics, and unlocked massive affiliate-driven sales during the event. The halo effect lifted MIKO's ranking and daily sales well beyond Prime Day, compounding the success.